While most business owners are very familiar with maintaining a good offline impression, far too many aren’t as familiar with how to maintain a good reputation online. There are many websites where people can post reviews of businesses, and these reviews have a powerful impact on potential customers. Unfortunately, the negative reviews can have five times more impact than the positive ones. Just one negative review decreases the number of customers by over twenty percent. As few as four negative reviews decreases the number of a businesses’ customers by as much as 70 percent! The damage to your business can be eliminated with professional online reputation management services.
In addition to the nature of your reviews, the quality and visibility of your own website strongly affects your online reputation. For this reason, it is important that as many people as possible see your page. In order to do this, you need to make sure your site becomes highly ranked by major search engines. There are a number of steps that can be easily taken to increase your website’s traffic.
Search engines pay very close attention to the number of keywords on your site. Your content must be comprised of 1-3% keywords for the best results. Luckily, there is software available to help ensure that your page has the correct number of keywords. Some of this software is even available for free online.
It’s also important to have a catchy title and well written short description (meta description) of your page. Not only does having the right title and meta description help to enhance your search rankings, but it can help to encourage people to click on your page as opposed to other ones in the results. However, both the title and brief page summary at the beginning should be kept fairly succinct, because a limited number of characters show up in search results.
There are professional services available to help you build a successful web page.
They can ensure that your page is laid out well, has attractive graphics, and is ranked highly by search engines. As time goes on, you may also consider hiring a search engine optimization service to ensure the continued success of your website.
While web design services have set up shop in most areas of the country, it also is possible to find them online. In fact, you can choose from many hundreds of different services without even leaving home! Given the fact that reviews of businesses are widely available, it is possible to do a great deal of research on any web design service.